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Impressing
Your Customers Is Easy
With 3 Guaranteed Tactics
Customer
satisfaction isn't one single act, but a group of actions
that work together to make their experience a pleasant
and satisfying experience. You've probably eaten at
a restaurant where the food was wonderful, but the service
slow and unprofessional. Somebody was doing a good job,
but your overall experience wasn't up to par. There
are three areas of service that work together to impress
your customers. Provide good service in these three
areas, and they'll be back... time and time again.
1.
Instant Response
Let’s face the facts... people just don’t
like to wait. When they walk out the door, they want
to have the product at their fingertips. Hey, they may
have taken weeks to decide on the purchase, but once
the decision has been made, they want it NOW.
The
best way to make customers happy is to make the product
available at the point of sale, but not all businesses
are able to do that. Internet marketers obviously cannot
provide immediate service, but can be sure to keep delivery
time to an absolute minimum.
2.
Make Buying Simple
Keep the buying process as simple as possible. Customers
are just like you, they hate paperwork. To an online
customer, clicking on 20 different screens translates
as paperwork. It’s annoying, time consuming, and
a turn off.
Use
the “easy as 1, 2, 3” idea as a selling
point in your advertising campaign. Busy and tired customers
take notice, and you’ll see results!
3.
Give Customers Personal Attention
Good listeners are hard to come buy. The world is full
of people trying to sell us something, or trying to
persuade us to their viewpoint. You want to make an
impact? Learn to listen to your customers.
Make
it easy to ask questions. Yeah, yeah, I know. That’s
time consuming and you don’t have time to spare.
But listen, you’ll find that a lot of questions
are repeated over and over again. Create a frequently
asked question form, and you’ll be able to answer
a lot of consumer questions without sacrificing as much
of your time.
Who
is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like
yours find new customers and increase sales to current
customers. Allyn is a marketing and sales fanatic, providing
measurable marketing solutions that drive huge results
for small-to mid-size business clients. Allyn works
personally with clients to design and deliver off-line
and on-line direct marketing strategies that focus on
metrics and measurable results. You can learn more about
Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106
between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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