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 Additional Direct Marketing To Consumer Information

Alton Towers names consumer marketing chief (Mad.co.uk)
Mike Meredith has been appointed head of consumer marketing for the Alton Towers Resort as the short break destination looks to continue its repositioning.

Categorized | features (Mobile Youth)
Step out the ivory tower a minute, forget direct marketing or social media and take a look at the world of the young consumer and, importantly, what works.

Hagens Berman Files Class Action Against Bayer Healthcare Over Misleading Marketing Campaign (PR Newswire via Yahoo! Finance)
A group of consumers filed a proposed nationwide class-action lawsuit earlier this week against Bayer Healthcare LLC, a subsidiary of Bayer AG , alleging the pharmaceutical giant skirted FDA requirements in marketing two aspirin-based drugs.

Email Experience Council Releases Retail Email Subscription Benchmark Study (Direct Marketing Association)
November 19, 2008 - The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association (DMA), today announced the release of its third annual "Retail Email Subscription Benchmark Study."

Greenwala Introduces the First Social Media and Marketing Company Dedicated to Uniting Consumers Committed to Living a ... (Marketwire via Yahoo! Finance)
Greenbuild International Conference and Expo Booth 416 -- Tapping into consumer's buying power and their desire for conversation and connections, Greenwala Inc. launches a public beta version of www.greenwala.com.

Chitika Lets Online Advertisers Tap the Power of Consumer Search (Business Wire via Yahoo! Finance)
MARLBOROUGH, Mass.----Chitika Inc., a full-service advertising network, today announced its new behavioral targeting technology, Search Behavior Marketing , is now available to advertisers in Chitika's OnDemand ad program.

Cole Information Releases New Internet-Based List Generator for Small to Medium Businesses (Business Wire via Yahoo! Finance)
LINCOLN, Neb.----Cole Information, Inc. announces the launch of its newest online prospecting tool – ColeLists.com – designed specifically to enhance the direct marketing needs of small to medium businesses.

Lodging Interactive Rolls Out Mobile Website Design and Marketing Services For Hotels (Hospitality Net)
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, today announced the roll out of its mobile website design and mobile marketing services for hotels. Lodging Interactive's new mobile services enables hotel websites to be rendered on all major smart phones and cell phones and provides direct website reservations capabilities for mobile users.

New SKYBRIDGE MARKETING GROUP Sets out to Transform the Industry It Shaped as Archway Marketing Services Consumer ... (Business Wire via Yahoo! Finance)
GREENFIELD, Minn.----Following the divestiture of its trade division, Archway Marketing Services, Consumer Division announced today that it has rebranded and repositioned the company as Skybridge Marketing Group .

Mandalay Media Announces 2008 Second Quarter Results (Business Wire via Yahoo! Finance)
LOS ANGELES----Mandalay Media, Inc. announced today results for the quarterly period ended September 30, 2008. The results exclude the acquisition of AMV Holding Limited , a European leader in direct-to-consumer mobile Internet content and services, which occurred on October 23, 2008 subsequent to the end of the quarter.