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"At
Last - You Can Get High Quality Full-Color Printing
That Gets Noticed... Drives Prospects Wild... And Makes
You Look Like A Million Bucks!"
...
Even If You're On A Shoestring Budget.
Now Is The Time To Make Your Business
Stand Out From The Crowd!
The most
important part of 'ANY' marketing effort, is finding
a way to make sure your business stands out from the
competition, and from all the other noise and clutter
that your prospects and clients get bombarded with on
a regular basis.
Think about
it. People are bombarded with so many different advertising
messages every day - from television, radio, newspapers,
magazines, billboards... and these days - even email
has gotten totally out of control.
You know,
the problem isn't that we get so many messages everyday
- it's the fact that we get so many BAD... LITERALLY
AWFUL messages each and every day... from TV and radio
commercials to lame generic letters from the newest
Chamber of Commerce member. Most of it is crap... YES,
I said it, CRAP!
Why
waste the time, money and
effort of everyone involved?
Think about
this a moment... When was the last time you got a letter
from a new business in town, or someone at a business
function handed you a brochure and business card...
one they were so darn proud of because they saved a
buck or two by printing it themselves?
Did it EXCITE YOU...? Did it TURN YOU ON...? Did it
make you step back and say...WOW?
How about
one of those business cards or postcards printed on
cheap paper that someone picked up at the local office
supply place... you know the one's - they're flimsy,
they have these little fine jagged edges...yeah, you
know the ones I'm talking about.
So, let me
ask you, when was the last time someone handed you one
of those, and you thought to yourself... "Now,
this is one classy organization. I want to do business
with these guys... I'm sure they produce the highest
quality products or services."
Were
you totally impressed with the quality or professional
appearance they were portraying? Not likely.
Work
Smart
Target Your Audience
Direct Marketing
is POWERFUL! It puts the controls to TARGET people who
are MOST LIKELY to purchase your products and services
into your hands.
How many
times have you wasted BIG BUCKS on advertisements? Sure,
you remember all those times you shelled out the major
bucks - or at least it was major bucks for you - then
you sat around waiting for the big bang... for the phone
to ring off the hook... for the money to start flowing
in - and nothing much happened. It was all a big pipe-dream...
the ad executive sucked you in and sold you the Moon.
Let me tell
you, first and foremost, most marketing efforts fail
because they target the wrong audience...with the wrong
message...at the wrong time. It's really that simple.
Think about
it, when's the best time for a pizza place or an area
restaurant to leave a door hanger on your front-door...
Monday morning before you head off to work, or Friday
afternoon before you get home from work? Friday of course,
you and your spouse are coming home from a long work
week - neither of you feel like cooking. What do you
do? Yep, you order out.
When's the
best time to send postcards or put out door hangers
in an area neighborhood about your lawn care service...in
the dead of winter or in the spring? In the Spring,
of course. And, the list goes on and on.
Listen, you
can have the best pitch in the world... but if it's
the wrong message at the wrong time to the wrong audience,
your marketing dollars have been wasted.
You want
to get to the source... you want to market directly
to the people who need your products and can make the
decision with high-quality, full-color, and high-impact
direct marketing pieces that gives your company a BANG!
Leave
A First Impression That
Spells Out Q-U-A-L-I-T-Y!
You've heard
it before, you only get one chance to make a great impression.
So, go ahead... impress your prospects and clients with
the professional LOOK and FEEL you deserve.
Have you
ever felt the frustration of being "outdone"
by a competitor- a competitor with an inferior product
or service? I'm talking about when you KNOW your products
and services can outperform theirs... even on a bad
day. But... they get the business.
Let me tell
you a little story about a commercial excavation company,
and how they DOMINATE the market in our area.
Excavation
- we're talking about Caterpillar tractors, backhoes,
dump trucks, moving DIRT around and stuff like that
- OK? I mean, it's not rocket science, its grown men
and women, playing in the DIRT.
I recently
looked in the local Yellow Pages, and there are no less
than 198 contractors listed under 'Excavation Contractors',
Yet... there's 'one' company in our area that gets the
lions-share of the work from most of the major developers.
How do I
know? First of all, I see their beautifully clean red
trucks with white logo and print all over the place,
and secondly, I asked! I called up some friends of mine
in the commercial contracting business and asked them
this, "Putting price aside, why does XYZ Excavating
get the majority of the commercial excavation work around
here?"
Their answer...
"Hey, these guys are a class act, and they are
a marketing machine - from their full-color brochures,
business cards, and newsletter, to their impeccably
clean pickup trucks." Then they went on to say
that they now use XYZ Excavating regardless of price,
because they know them and trust them.
Now, that's
POWERFUL.
So, what are you doing to STAND OUT FROM THE CROWD?
High quality
marketing material can set your business apart from
your competition, place you a cut above the rest...
and that, my friend, is the springboard for generating
a real, reliable, and substantial income.
Put
Money In Your Pocket
With Door Hangers, Postcards, and Brochures
Do you produce
marketing materials that your prospects and clients
just can't resist taking a peek at? Do your marketing
pieces grab attention and have the ring of $ChaChing?
Look, people
are curious by nature... go ahead and admit it, you
are too. When you come home and find a door hanger swinging
in the breeze at your front door, you do exactly what
the rest of us do... you pick it up and read it. It's
just what we do.
It's an uncontrollable
urge, and even better is the fact that you probably
lay it on the table or counter where you'll pick it
up and read it again... that's double the exposure.
Well-designed
postcards, brochures, business cards and door hangers
pique the curiosity of our prospects. But, really creative
and dynamic postcards, brochures, business cards and
door hangers not only pique the curiosity of our prospects,
but they have shelf life...that means they hang around
longer.
Here's another
quick story.
We have a
client that we produced a high-impact full-color postcard
for a couple of years ago. They ordered 10,000 6.25
x 11 postcards. The card was beautiful! If I remember
correctly, it had a really cool fluorescent colored
frog, perched on something... I mean, the frog looked
real. You would swear it was going to jump off the postcard.
The only
text on the front of the postcards was 'JUMP', and then
below that, 'on this opportunity." Then on the
back of the card they went in to their sales pitch and
all that stuff.
Anyway, this
particular client mailed the first 5000 pieces over
a course of about a month, and then he called and asked
me to hold the other 5000 until they got through all
the leads he generated from the first 5000 postcards.
Well, time
went by and we were cleaning out our warehouse one week,
and we came across these remaining 5000 postcards. These
postcards were well over 8-months old, and we still
had not mailed them.
I called
the client to see what was wrong. I thought maybe the
postcards had flopped and he did not want to waste the
postage mailing the remaining 5000, but to my surprise...
He said,
"Allyn, we are still getting calls from the first
5000 we mailed. It's unbelievable, we're asking people
how they found out about us, and they're saying we sent
them a postcard... we have not mailed a postcard in
at least 8-months."
He went on
to tell me that people had put the postcard up on their
cubicles, tacked it to corkboards at their desk, and
one CEO had taped it to the door of the conference room.
Now, that's
SHELF LIFE!
Impress
Your Potential Customers
Look Better Than A Fortune 500 Company
Your marketing
materials tell the potential clients A LOT more about
your company than you may realize. Maybe you do have
the best products and services in your area, but if
your marketing materials do not look professional, people
will not take your business seriously.
How about
it... when someone approaches you with highly professional
materials, don't you tend to TRUST them? They may be
the newest business on the block, but you get the feeling
that they know what they're doing. Something in the
back of your mind says this guy's a class act, and he
values his business.
Yeah, the
quality of your marketing materials speaks volumes about
the care and effort you invest in your products and
services.
Motivate People
And Take Action Today!
It's been
said that 'knowledge is power' - well, that's not necessarily
true. Sure, the lack of knowledge is a death sentence
in the business world, but knowledge alone is nothing
more than a slower death sentence.
Don't get
me wrong, you need specialized knowledge in your industry,
but in order really build your business you need to
take ACTION. You need to be taking action steps everyday
that will drive a flood of clients to your door.
Smart entrepreneurs
know they need to work on the marketing side of their
business everyday. They understand that without a dynamite
marketing plan, all that specialize knowledge, and all
those great products and service will just go to waste.
Their business will die on the vine.
Smart entrepreneurs
also know that using dynamic and creatively designed
postcards, brochures, business cards, door hangers and
other media is the way to GET RESULTS!
How about
you...
Why
Waste Time
When You Can Take Action Today?
POWERFUL
and LOW COST, high quality marketing material is one
of the most effective tools for boosting PROFITS.
Are you tired
of losing potential customers to competition?
Take the
first step to TURBO CHARGE your business TODAY.
- Make
your business stand out from the crowd
- Create
An Image That Even A Fortune 500 Would Envy
- Get
Your Message In Front of the RIGHT People
- Put
More Money in Your Pocket
We can and
will help you grow your business. We are not just another
full-color printer... we are a well-oiled marketing
machine, that knows how to use our specialized printing
knowledge.
Don't wait another second, call us today.
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