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When it Comes to Cause Marketing, Is Profit a Dirty Word? Six Figure Cause Marketing Founder, Joe Waters, Says "No!" (Environmental News Network)
One of the latest buzzwords clamoring around the cybersphere is 'Cause Marketing.' And there is no shortage of opinions -- or definitions -- for the concept as marketers scramble to incorporate cause-related activities into their strategy, hoping to tap into the halo effects of a goodwill perception in response to overwhelming research indicating that this has become a key influencer in brand ... E-Power Marketing Announces Free Search Engine Optimization Analysis (PRWeb via Yahoo! News)
E-Power Marketing Inc. announces that it is now offering a free search engine optimization (SEO) analysis for Web sites. The search engine marketing agency's SEO analysis produces an overall evaluation of a Web site and identifies its strengths, limitations and potential opportunities to increase search engine positions. FedEx cuts marketing spend by more than 25 percent (Reuters via Yahoo! News)
FedEx Corp has cut its marketing budgets by more than 25 percent in 2009 as part of its response to the bleak U.S. economy, the package delivery giant said on Wednesday. Ulmer & Berne Appoints Tia Atchison as Chief Marketing Officer (Business Wire via Yahoo! Finance)
CLEVELAND----Ulmer & Berne LLP announced today the promotion of Tia Atchison to Chief Marketing Officer. Prior to her promotion, Ms. Atchison held the position of the Firm's Marketing Director. Imperva Promotes Mark Kraynak and Sharon Besser to Key Management Posts (Business Wire via Yahoo! Finance)
REDWOOD SHORES, Calif----Imperva®, the leader in application data security, today announced the promotion of Mark Kraynak to vice president of marketing, and Sharon Besser to vice president of product strategy. Tech terms reflect a changing biz (All About Jazz)
Hollywood is adding to its marketing vocabulary at a rapid clip. Here are some of the terms describing new concepts and technologies now used in the promotion of movies and TV shows. CNI Holdings to keep launching new products (The Star)
SHAH ALAM: Multi-level marketing company CNI Holdings Bhd (CNI) will continue to launch new products and maintain a high profile as part of efforts to weather the economic downturn, with plans to spend about 10% to 15% of the value of its turnover on annual advertising and promotion. lemmondsDESIGN Launches New Web Site and Offers Expanded Marketing & Advertising Service Offerings With Strategic ... (Centre Daily Times)
lemmondsDESIGN launched a new web site today showcasing client work and expanded service offerings. The web site http://www.designisapassion.com outlining marketing and advertising design capabilities for this full-service creative communications firm, a portfolio of award-winning design and company information. Businesses offer incentives to bring in more customers (Baltimore Sun)
Discounts, free items, even promise to take back a new car As the country's recession has pushed consumers to curb their spending, companies are offering some radical promotions to snare their business. Industry experts predict that companies will have to continue their discount strategies to survive after more dismal reports showed that consumers kept pulling back on spending during the ... Imperva Promotes Mark Kraynak and Sharon Besser to Key Management Posts (Centre Daily Times)
Imperva ® , the leader in application data security, today announced the promotion of Mark Kraynak to vice president of marketing, and Sharon Besser to vice president of product strategy. Kraynak and Besser, two Imperva veterans, assume key positions on the company's executive management team.
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